CRYOTHERAPY WHY DO DOCTORS RECOMMEND ICE TO REDUCE INFLAMMATION? Many doctors recommend the use of ice for the treatment of inflammatory related physical problems, including hemorrhoids. Hemorrhoid sufferers have been told to sit on iced water by their doctors, for many years. Why? Because they know that ice reduces the inflammation. The use of cold for treating physical problems has been in use since the time of Hippocrates, 2,500 years ago. It has been a common practice to apply ice or cold clothes to the body, or immerse the body in cold water, to reduce fever and to treat heat exhaustion. Many parents have rubbed the gums of teething children with ice, or put ice in a minor burn to reduce discomfort and pain. In some South American countries, like Bolivia, high in the mountains, hemorrhoid sufferers sit on the cold railroad tracks to get relief from pain. Because it is so effective, simple and inexpensive, ice continues to serve as a therapeutic tool for pain.   In the book SPORTS MEDICINE AND REHABILITATION, by Ralph M. Buschbacker, MD of the Department of Physical Medicine & Rehabilitation, Indiana University Medical Center, and Ralph L. Braddon, MD, Professor of Physical Medicine & Rehabilitation, Indiana University, the authors wrote: "Cold decreases blood flow, metabolic activity and muscle tone. Cold therapy decreases edema and hemorrhage and provides analgesia. Nerve conductivity is decreased and stretch reflexes are inhibited with deep cooling..." (page No. 23, Tissue Injury & Healing). These doctors confirm something VERY IMPORTANT for hemorrhoid sufferers: COLD DECREASES EDEMA AND HEMORRHAGE. If cold decreases blood flow, it must reduce the inflammation. If cold provides analgesia, it most reduce the pain. These are obvious deductions. Dr. Donald Demetrious, MD, in his book, EMERGENCY WOUND CARE, page No. 127, states: "Ice is an ideal early treatment to counteract the edema of soft tissue contusions and strains". Cold treatment is a NATURAL, non-invasive, drug free treatment. It heals without exposing the tissues to chemicals that may create problems. It would be almost impossible to apply ice directly to the swollen tissues inside the rectum, and, if done, the ice would melt quickly because of the body heat. Science has developed methods to create ice-like devices to provide the cold directly to the delicate areas of the rectum. ANUICE solves the problem and allows the application of cold inside the delicate rectal area.